Survey by Experian Data Quality 2016

The Challenges Companies Face to Build the Customer Identity

Marketing and IT are the entities in charge of creating the customer identity. These are the challenges they face everyday:

Companies lack the culture on using data to run their business.
Lack of skills and human resources to improve data quality.
Lack of technology, tools or partnerships with third party companies to match the challenge.
Businesses are already collecting considerable amount of customer data, but this data is siloed at the department level.
Businesses lack a database to integrate this information and to create the customer identity and offer a complete view of the customer.

How to build the Customer Identity in 6 steps?

CoffeeBean Technology offers a methodology based on the Social-ID for Customer Identity platform to create the customer identity and apply it successfully to your business.

1. Customer Authentication and Registration

The Social-ID delivers a complete customer registration with:

  • Social Login
  • RaaS - Registration as a Service
  • SSO - Single Sign On
  • Security - OAuth protocol
  • PCI DSS compliance
1. Customer Authentication and Registration

The Social-ID delivers a complete customer registration with:

  • Social Login
  • RaaS - Registration as a Service
  • SSO - Single Sign On
  • Security - OAuth protocol
  • PCI DSS compliance
2. Customer Data Collection

The Social-ID captures data from all channels of where the customers interact with your business including:

  • Social Networks
  • Website
  • Mobile app
  • WiFi
  • Mobile devices/IoT
  • Customer Service
2. Customer Data Collection

The Social-ID captures data from all channels of where the customers interact with your business including:

  • Social Networks
  • Website
  • Mobile app
  • WiFi
  • Mobile devices/IoT
  • Customer Service
3. Social-ID Integrations

The Social-ID integrates into third party software applications that leverage on the customer identity to improve business performance

3. Social-ID Integrations

The Social-ID integrates into third party software applications that leverage on the customer identity to improve business performance

4. Keep the Data Updated and Synchronized

With social networks and with your CRM, ERP and customer service systems.

4. Keep the Data Updated and Synchronized

With social networks and with your CRM, ERP and customer service systems.

5. Discover Customers' Preferences and Interests

The Social-ID processes all the customers' data in order to discover their preferences, interests and behavior to incorporate it into the customer identity.

  • Movies
  • Music
  • Travel
  • Shopping
  • Food
5. Discover Customers' Preferences and Interests

The Social-ID processes all the customers' data in order to discover their preferences, interests and behavior to incorporate it into the customer identity.

  • Movies
  • Music
  • Travel
  • Shopping
  • Food
6. Use the Customer Identity to Increase Revenue

Create meaningful interactions by using your customer identity:

  • For personalized marketing
  • To enhance customer experience with your brand
  • To improve marketing ROI
6. Use the Customer Identity to Increase Revenue

Create meaningful interactions by using your customer identity:

  • For personalized marketing
  • To enhance customer experience with your brand
  • To improve marketing ROI

CoffeeBean Technology, your Partner for Customer Identity.

We have the technology and experience to create your customer identity and a better alternative than building it in-house because you will save money in technology and in human resources.
Leverage on the customer identity to create consistent and personalized messages, to understand your customers preferences, what triggers their purchases and to improve their experience with your brand.