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BLOGS Coffee Bean Product Born to be Social

Born to be Social

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If anything in business was born to be social then its sales but until now there hasn't been a good way to use Social Media in Sales.

born

Facebook, Twitter, LinkedIn, Blogs and other social sources give us a wealth of insights that

  • let us know our customers better
  • listen and respond to them
  • find more leads
  • close more opportunities

Your customers have more choices than ever and have more places to go to seek advice, to complain and to help others that have similar needs to them.

If you haven't discovered and joined these conversation then you need a social sales system to help you.

A Social CRM system lets you find your customers and prospects and stay connected with them. You learn about their needs and interestes and build stronger relationships as a result that ultimately leads to more sales.

So isn't it time you got connected with your customers.

What is Coffee Bean Social CRM

Social CRM is a strategy and approach to sales that is based around customer engagement and interaction.

A Social CRM system is a new type of sales and marketing software that gives sales people the tools they need to do it. It's different from a traditional CRM software because it's built from the ground up to be social, to let you connect with your customers in social media, share insights and collaborate within your sales team. Instead of feeling like you are in a dialog with a database you will be having a dialog more with your customers and with your team in an environment that feels more like Facebook than a database application and the insights you get back will help you close more sales. 

  • Save time on research - Instead of spending hours a day trying to find your contacts in all of the social networks and keeping track of what they are saying and doing Coffee Bean lets you find your contacts quickly in social media and builds a Social ID that's connected with the regular business card info that you put in your CRM and it becomes a part of your system.

  • Find new leads - When engaging with your customers and prospects becomes a part of your daily routine you'll start to find new leads in social media. People who are looking for products and solutions that you offer or that are complaining about your competitor. Coffee Bean lets you capture leads from social media into your Social CRM where you continue to engage with them to introduce yourself and help them solve their problem or need. See how its done

  • Close more opportunities - We all know that we buy from people we know and trust. Your relationship shouldn't be ending when the first transaction closes but many sales and CRM systems give us this feeling because things stop when the opportunity is closed. Coffee Bean Social CRM keeps your connection with the customer alive and you'll be the first in line when your customer needs your product or service again.

What next

Learn more about Coffee Bean Social CRM features, try it for yourself, or take a look over our social business blog to learn more about how social media can be utilized in sales and marketing in your company.

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graham
Graham Holt
Coffee Bean Technology
Twitter: @grahamholt

Dedicated to Best Practice, Social Media HOWTO and Product Updates

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