What is Social-ID?

Who is my Customer?

The Social-ID is the basic information you need about your contacts to interact and access their profile (likes, dislikes, preferences, interests) in Social Media.

If we are selling transactionally, we meet customers and try to convince them to buy. If they are not ready we move on to the next lead. Social Sales is about sharing the control of the buying process with the customer. That requires personal engagement over time and Social Media is the tool we use for that.

Your Social Sales and Marketing tool needs to help to capture the Social-ID and manage that social engagement.

Social ID blended with the traditional Business Database that you have of your customers and prospects let you know more about the 'person' and about the persona of the company. When you start to notice what they blog about, who they talk to in social media and the things they are promoting for their business you really start to get an additional insight as to what is important to them.

• It helps us to know who we are, so we can communicate better with each other.
• We're removing our mask at social media and revealing ourselves. social-ID is about that.
• Before social media we only had the business card - that has business information - now we have personal information due to the social-ID
• Social-ID is your facebook, linkedin and tweeter connector

Social-ID is the key to know your customer better and to engage with them in social media.