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BLOGS Social Business "Consumerization" - What is new with that?

"Consumerization" - What is new with that?

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This is just the normal process, we should stop being surprised with it

The personal computer in the early 1980's, email and browsers in the early 1990's, Linux in the mid 1990's, SMS and Social Technologies in early 2000's. All technologies that would "never" be adopted by the enterprise. The alleged reason? "Security"

All those technologies eventually found their way into business and the enterprise.

The real reason the enterprise doesn't adopt technology? Control. It is natural to try to keep control when you think it is not about people, it is about processes. See, I am not against control. In one of my earlier lives, I developed a Change and Configuration management system for enterprise data centers.

But at some point, people will need to do work and they will use tools that help them to get work done. If the enterprise doesn't offer those tools, they will bring in the tools they are already using in their personal lives. Skype accounts of 2010 are the AOL email accounts of 1990.

Last night I had a discussion on that with my friend Prem Kumar (@prem_k). We were talking about Skype. I said Skype was been adopted from the bottom-up and that one day we would wake up and realize that everybody is using it (instead of Webex, GoToMeeting, telephone, MS Communicator, etc, etc).

At work, I use Skype all the time. To chat, to talk, to share my desktop. No need to set anything in advance, just connect ad hoc. My brother (a lawyer) uses Skype. My sister-in-law uses Skype. The mother of my sister-in-law, who lives in the deep countryside of Brazil and doesn't use ATM machines, uses Skype.

Prem and I have a bet. Dinner. My side of the bet is that Skype becomes the quasi-standard real-time communication tool in 3 years.

This is not the first time I make bets like that. I always lose, because the enterprise is slow and change always take longer and eventually Microsoft will create a Skype-client "for the enterprise".

Yes, IT departments will block Skype the same way the did with email in 1990 and with Twitter in 2010. But my bet is that when customers start demanding Skype communication, sales will have no choice but comply.

So, don't be surprised when you wake up one day sometime in the future and everyone is using Skype. Because you already are and everyone will.

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Social Business Blog History

  • My Private Parts
  • Symbols, Storytelling and Corporate Culture
  • 8 Checkpoints for Customer Engagement
  • Business Decisions, Analysis and Social Media
  • Customer Service: Not Saving Transaction, but Keeping Company Promise
  • Sales Presentations: Are You Hot or What?
  • The Boundaryless Corporation
  • Was it as good for you as it was for me?
  • Business and Relationships
  • Klout: Like.
  • Social Media and B2B Sales - Change is coming
  • Customer Service through Twitter - Sustainable?
  • The Social Media Protocol
  • Social Marketing Funnel [graphic]
  • Customer Service and Free Lunches
  • The latest E20 wonder: Inter-Dimensional Gate
  • How does Social Media Scale Personal Engagement?
  • Social Media Campaigns - Market Segmentation
  • "Consumerization" - What is new with that?
  • Is Crowdsourcing Just The New Stone Soup?
  • Professional Services - What is your product?
  • Managing the Social Marketing Funnel
  • Organic Leadership: Business from the bottom-up
  • Social Marketing Campaigns for B2B Marketers
  • Not My Fault
  • Analyzing is more than just Counting
  • Can Old Dogs Learn New Social Business Tricks?
  • Focus on Mission, Deliver Customer Experience
  • Social SMB - Be more Open in 2011
  • Social Media: The Impact on Customer Surveys
  • Social LeadGen for Real-World SMB Marketers
  • Why Sales People Dislike CRM Software
  • Social Business is as Old as Business
  • Electric Cars are Cars
  • Being Stategic Every Day
  • Corporate Social Networks and Communities
  • The Power of Collaboration
  • Social Business: To measure or not to measure?
  • Great Product earns Loyalty, Great Service earns Customer Advocacy
  • Social CRM Use Cases for SMB [Expanded]
  • Augmented Customer Relationship
  • Customers Want to Spread the Good News
  • The Twitterfeed is Dead
  • Where are the Early Adopters of Social CRM?
  • Engaging with the Social Customer (Social Business Series V)
  • Business Lessons from the Free Software Community
  • My Personal Notes from CRM Evolution 2010
  • Men are from CustomerLand, Women are from VendorLand
  • Leadership in the Social Business Era (Social Business Series IV)
  • Where Social Leads Come From (Social Business Series III)

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