We help mid-sized companies to be market oriented.

Market oriented companies perform better on profitability, customer retention, sales growth, innovation and new product success.

"The concept is that market oriented firms enjoy higher performance. Recent meta-analysis has shown this link clearly." (Cano, Carrilla, and Jaramillo 2004; Kirca, Jayahchandran, and Bearden 2005).

Market oriented companies are constantly monitoring their customer needs and satisfaction levels. This approach enables them to design and build successful products.

No. The Coffee Bean marketing tool incorporates marketing knowledge and best practices within processes that guide you through an evaluation of your company and an analysis of the market. By using the solution your company becomes market oriented and practices good strategic marketing on a daily basis.

Coffee Bean understands that marketing is a discipline to be continuously used and incorporated into your business culture. This idea is reflected in two principles: marketing cognition and marketing availability.

Marketing cognition is the process of building marketing knowledge and applying it to your organization. While company management is creating marketing strategies to meet business requirements, it is gaining knowledge and skill.

Marketing availability is the process of creating the infrastructure based on an online marketing framework to use in market analysis, support business decisions and create market-driven plans.

The Coffee Bean solution is an online marketing framework designed to help mid-sized businesses be market oriented. By using the framework, CEOs and their teams conduct market analysis to support business decisions and produce market-driven plans.

Coffee Bean updates classical marketing with successful concepts adapted to today's post-Internet era.

Adopting the Coffee Bean online marketing framework leads to the following benefits:

• Increased business performance, including profitability, customer retention, sales growth, innovation and product success
• Deep, up-to-date market information on the company and its markets to support business decisions
• A market oriented culture that applies market information to planning and decision making
• A platform to analyze changes from a market perspective
• A software tool to facilitate strategy meetings
• Improved cross-functional collaboration within your company

The typical users are the executive team, marketing and sales.

The executive team - CEO, president, founders, vice presidents, directors and managers - involved in company strategy and goal setting, will use the framework to:

• Analyze market changes
• Make market-driven decisions and plans

The marketing team - vice president, director and department staff - performing strategic and tactical marketing, will use the framework to:

• Conduct market analysis
• Develop market-driven plans
• Analyze product performance
• Support product development and launch new products
• Analyze and create brand and positioning
• Create marketing benchmarks

The sales team - typically vice president, director and department staff - will use the framework to:

• Create sales plans
• Reach sales goals
• Create sales leads and product interest
• Evaluate competitors

As company executives use the framework, they implement strategic marketing processes and create a database of marketing information. Concurrently, the executive team forms an infrastructure to conduct future market analysis, support decisions and develop market-driven plans.