Social Sales
To sell a product or service, I search within my social network for possible customers. I make a sale and stay engaged to make sure my customer is satisfied. Happy customers will not only come back for more, but will also bring their friends as new customers to me. That is how I grow my business.
"Sales is about relationships." It has always been social (and you knew that already).
The introduction of mass communication media made it very easy and inexpensive to broadcast messages to a very large number of people.
A new, non-social, sales model emerged. Rather than limit ourselves to social connections, we segment the entire market, and send our message. We "capture" those who respond and hand them over to Sales as leads. Instead of maintaining engagement after a transaction, we just repeated the segment-broadcast-capture process.
Most companies today operate on this more efficient, statistical model. CRM tools evolved to support sales automation that is dependent on leads generated by the marketing process. Sales focused more on quotas and transactions than nurturing relationships.
By leveraging Social Technologies, our Social CRM System can restore the ability of Sales to search Social Networks for potential customers, engage with each customer both before and after a transaction, collaborate with other areas to ensure customer satisfaction, and leverage peer-to-peer influences to generate new leads. You need time to evolve, so tools need to support both traditional lead handling as well.
