The Social-ID integrates into Watson Marketing to offer social login and the customer’s social profile for Watson Campaign Automation and Watson Commerce to deliver personalized engagement.
Why do businesses want the Customer Identity?
According to a 2016 survey, 97% of the US companies want the complete view of their customer, a goal that is accomplished with the customer identity. Their motivation is:
Survey by Experian Data Quality 2016
Learn why Customer Identity is important
How to build the Customer Identity in 6 steps?
CoffeeBean Technology offers a methodology based on the Social-ID for CIAM platform to create the customer identity and apply it successfully to your business.
1. Customer Authentication and Registration
The Social-ID delivers a complete customer registration with:
- Social Login
- RaaS - Registration as a Service
- Strong Authentication based on FIDO
- SSO - Single Sign On
- Security - OAuth protocol
- PCI DSS compliance
1. Customer Authentication and Registration
The Social-ID delivers a complete customer registration with:
- Social Login
- RaaS - Registration as a Service
- Strong Authentication based on FIDO
- SSO - Single Sign On
- Security - OAuth protocol
- PCI DSS compliance
2. Customer Data Collection
The Social-ID captures data from all channels of where the customers interact with your business including:
- Social Networks
- Website
- Mobile app
- WiFi
- Mobile devices/IoT
- Customer Service
2. Customer Data Collection
The Social-ID captures data from all channels of where the customers interact with your business including:
- Social Networks
- Website
- Mobile app
- WiFi
- Mobile devices/IoT
- Customer Service
3. Social-ID Integrations
The Social-ID integrates into third party software applications that leverage on the customer identity to improve business performance
3. Social-ID Integrations
The Social-ID integrates into third party software applications that leverage on the customer identity to improve business performance
4. Keep the Data Updated and Synchronized
With social networks and with your CRM, ERP and customer service systems.
4. Keep the Data Updated and Synchronized
With social networks and with your CRM, ERP and customer service systems.
5. Discover Customers' Preferences and Interests
The Social-ID processes all the customers' data in order to discover their preferences, interests and behavior to incorporate it into the customer identity.
- Movies
- Music
- Travel
- Shopping
- Food
5. Discover Customers' Preferences and Interests
The Social-ID processes all the customers' data in order to discover their preferences, interests and behavior to incorporate it into the customer identity.
- Movies
- Music
- Travel
- Shopping
- Food
6. Use the Customer Identity to Increase Revenue
Create meaningful interactions by using your customer identity:
- For personalized marketing
- To enhance customer experience with your brand
- To improve marketing ROI
6. Use the Customer Identity to Increase Revenue
Create meaningful interactions by using your customer identity:
- For personalized marketing
- To enhance customer experience with your brand
- To improve marketing ROI
CoffeeBean Technology, your partner for CIAM
We have the technology and experience to create your customer identity and a better alternative than building it in-house. With Coffee Bean you will leverage on the customer identity to create consistent and personalized messages, to understand your customers preferences, what triggers their purchases and to improve their experience with your brand.
Social login for easy customer registration and data collection.
The Social-ID for CIAM offers multi-factor authentication and passwordless based on FIDO standards.
Generates rich customer identity, consolidating multiple databases and data sources.
Integrates with third party platforms for personalized engagement.
Analytics for customer insights and data driven strategies and decisions.
Overview of the Social-ID for CIAM
A complete solution for CIAM that delivers the following values:
1. It Authenticates and Registers Customers at Website, Mobile apps and WiFi portals.
2. It builds and keeps updated the Customer Identity.
3. It offers Customer Engagement based on embedded or third party tools.
4. Analytics for segmentation or rich customer reports.
The Social-ID Impacts Marketing Campaigns
The Social-ID delivers high performance marketing campaigns due to the quality of its database that is based on content created by your customers and because of its rich segmentation.
Text messages deliver higher open rate than email.
(source: Mobile Marketing Watch)