Why do businesses want the Customer Identity?

According to a 2016 survey, 97% of the US companies want the complete view of their customer, a goal that is accomplished with the customer identity. Their motivation is:

Survey by Experian Data Quality 2016

Learn why Customer Identity is important

How to build the Customer Identity in 6 steps?

CoffeeBean Technology offers a methodology based on the Social-ID for Customer Identity platform to create the customer identity and apply it successfully to your business.

1. Customer Authentication and Registration

The Social-ID delivers a complete customer registration with:

  • Social Login
  • RaaS - Registration as a Service
  • SSO - Single Sign On
  • Security - OAuth protocol
  • PCI DSS compliance
1. Customer Authentication and Registration

The Social-ID delivers a complete customer registration with:

  • Social Login
  • RaaS - Registration as a Service
  • SSO - Single Sign On
  • Security - OAuth protocol
  • PCI DSS compliance
2. Customer Data Collection

The Social-ID captures data from all channels of where the customers interact with your business including:

  • Social Networks
  • Website
  • Mobile app
  • WiFi
  • Mobile devices/IoT
  • Customer Service
2. Customer Data Collection

The Social-ID captures data from all channels of where the customers interact with your business including:

  • Social Networks
  • Website
  • Mobile app
  • WiFi
  • Mobile devices/IoT
  • Customer Service
3. Social-ID Integrations

The Social-ID integrates into third party software applications that leverage on the customer identity to improve business performance

3. Social-ID Integrations

The Social-ID integrates into third party software applications that leverage on the customer identity to improve business performance

4. Keep the Data Updated and Synchronized

With social networks and with your CRM, ERP and customer service systems.

4. Keep the Data Updated and Synchronized

With social networks and with your CRM, ERP and customer service systems.

5. Discover Customers' Preferences and Interests

The Social-ID processes all the customers' data in order to discover their preferences, interests and behavior to incorporate it into the customer identity.

  • Movies
  • Music
  • Travel
  • Shopping
  • Food
5. Discover Customers' Preferences and Interests

The Social-ID processes all the customers' data in order to discover their preferences, interests and behavior to incorporate it into the customer identity.

  • Movies
  • Music
  • Travel
  • Shopping
  • Food
6. Use the Customer Identity to Increase Revenue

Create meaningful interactions by using your customer identity:

  • For personalized marketing
  • To enhance customer experience with your brand
  • To improve marketing ROI
6. Use the Customer Identity to Increase Revenue

Create meaningful interactions by using your customer identity:

  • For personalized marketing
  • To enhance customer experience with your brand
  • To improve marketing ROI
Contact us on how to create the customer identity for your business

CoffeeBean Technology, your partner for Customer Identity

We have the technology and experience to create your customer identity and a better alternative than building it in-house. With Coffee Bean you will leverage on the customer identity to create consistent and personalized messages, to understand your customers preferences, what triggers their purchases and to improve their experience with your brand.

Social login for easy customer registration and data collection.
Customer authentication based on high standard security technology.
Generates rich customer identity, consolidating multiple databases and data sources.
Integrates with third party platforms for personalized engagement.
Analytics for customer insights and data driven strategies and decisions.

Introducing the Social-ID for Customer Identity

A complete solution that delivers three values:

1. It builds the Customer Identity
2. It offers personalized Customer Engagement based on embedded or third party tools
3. It offers Analytics for customer segmentation and rich customer reports
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The Social-ID Impacts Marketing Campaigns

The Social-ID delivers high performance marketing campaigns due to the quality of its database that is based on content created by your customers and because of its rich segmentation.

Text messages deliver higher open rate than email.

(source: Mobile Marketing Watch)

The Social-ID goes beyond email: It offers Messages via Facebook notifications, Bots for Messenger and Watson, Web push notification and Mobile app push notifications.

Contact us on how to create the Customer Identity