Social Login vs Traditional login

Drawbacks of Traditional Login on Website

  • Over 50% of consumers have more than 5 accounts with login/passwords, creating a hassle to memorize them, which leads to frustration when accessing these accounts
  • Over 70% of consumers admit filling out website forms with false data while creating new accounts online
  • Over 90% of consumers abandon the website when asked to reset their password

The Social Login Advantage

  • It simplifies the process of creating and logging into accounts without the need to memorize login information such as username and password
  • It captures your customer's social profile for real time and personalized engagement
  • Approximately 55% of customers would return to a personalized website
  • It increases email open rates by up to 25% due to email personalization based on the social profile

Increase Customer Registration

Social Login increases the registration rate by simplifying the customer registration. The customers use social networks to sign into websites and mobile apps without the need to create a new login and password.

Support for Main Social Networks

The Social-ID offers social login and plugins for Facebook, Google+, Twitter and LinkedIn.

Automatic Data Capture and Sync

The social login automatically collects the customer’s social profile to build the customer identity. This data is synchronized to social networks so that when the customers update content on social networks it is also updated on the Social-ID database.

Adding Social Networks to an Account

The Social-ID consolidates social logins coming from multiple networks. For example, the customer initially uses Facebook to login to a website and later connects Twitter to his account. In this case the two social profiles are merged into the customer identity and saved onto the Social-ID database, allowing the customer to login with any of them.

Passwordless Login

The Social-ID integrates to the Facebook Account Kit to offer a login through passwordless credentials.
On this process the user can choose to login using a phone number or email address. Then a code (or link) is sent by SMS or email and the user can use it to authenticate.

Single Integration Point for Social Networks

Social-ID simplifies the integration with the social networks by providing a single API instead of having to integrate with each social networks’ APIs. Additionally, the Social-ID keeps up to date with the latest API versions released by the social networks.

Customizable Interface

Use widgets and Javascript APIs to customize the social login plugins into your website or mobile app. APIs are available for Facebook, Twitter, LinkedIn and Google+ and the plugin resolution can be configurable for mobile or for desktop.


The Social-ID auditing includes complete authentication of the customer’s log history including the customer's devices and locations. You can also track the customer’s activities for auditing and analytic purposes and to understand the customer’s authentication behavior.

APIs’ Integrations

The Social-ID provides simple Javascript and RESTful APIs to easily integrate with other systems such as websites, e-commerce, mobile apps and third party applications.